ADITION UK is proud to have innovative and proven product offerings, which cover all segments of digital marketing. Our technology stack is made up of the following products:

  • ADITION Ad Serving: Built in 2004, our unified ad serving solution has grown to be one of the largest platforms in the German language market. We empower advertisers, agencies and publishers with the ability to navigate the complex ecosystem of digital marketing in one central enterprise-marketing platform.
  • Yieldlab by ADITION UK: The yieldlab SSP technology for real-time bidding and yield optimisation is specialised to drive programmatic revenues for premium publishers in Europe. It primarily offers solutions for the development and operation of private exchanges and sell-side platforms, covering not only standard formats but also enabling the marketing automation for premium formats. Yieldlab is strictly dedicated to quality top tier inventory, a strategy that convinced 8 out of 10 German top publishers to use our platform.
  • by ADITION UK: allows the creation of rich media and video advertising formats such as in-page, in-stream, interactive and mobile ads. Our ad.creator technology gives graphic designers the appropriate tools to create engaging content using prefabricated templates. Our system takes care of transcoding videos, adds in the correct data tracking for reporting and adjusts video quality according to bandwidth, all while meeting IAB standards. Our HTML5 ad.creator platform allows easy creation of HTML5 rich media and video ads wherever you are using our browser login. It is an efficient tool for easy and reliable cross-device ad creation based on IAB MRAID and MMA standards.

Our Quality Standard

We pride ourselves on our consistency for high quality, fast reaction times and partner approach with our clients. By strictly complying with European data privacy regulations, we offer our clients legal certainty, brand and investment protection and the highest quality performance, power and stability.

A Strong Group

ADITION UK is a subsidiary of the virtual minds group, which is one of the most successful owner-managed media holding companies in Europe with more than 200 employees in media technology, digital advertising and hosting.

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