DSP



One Integrated Platform – For All Campaigns

With the DSP specialist Active Agent’s technology that is fine-tuned to ADITION, you can automate existing marketer relationships and tap into new high-reach inventory sources. This lets you book, manage and report RTB campaigns in one order with the classic campaign – for simplest processes and a comprehensive overview. DSP technology supports the following applications:

  • Dynamic purchasing of advertising contacts in an open auction
  • Private premium exchange (PPE) for managed programmatic buying with direct contractual relationship (private deal)

Due to the integration in ADITION, you have direct access to ADITION targeting solutions and ADITION dynamic ads.

This is what a comprehensive optimisation of your ROI could look like: a simple handling multiplier, together with dynamic bidding strategies while maintaining full control and transparency of ad placements.


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