One Integrated Platform – For All Campaigns
With the DSP specialist Active Agent’s technology that is fine-tuned to ADITION, you can automate existing marketer relationships and tap into new high-reach inventory sources. This lets you book, manage and report RTB campaigns in one order with the classic campaign – for simplest processes and a comprehensive overview. DSP technology supports the following applications:
- Dynamic purchasing of advertising contacts in an open auction
- Private premium exchange (PPE) for managed programmatic buying with direct contractual relationship (private deal)
This is what a comprehensive optimisation of your ROI could look like: a simple handling multiplier, together with dynamic bidding strategies while maintaining full control and transparency of ad placements.