ADITION Acquires Video Specialist mov.ad


Freiburg, 14 February 2017. Virtual minds continues to drive the integration of its full tech stack offering forward. Following the recent acquisition of the data management specialist The ADEX and the expansion of data processing centre capacity, the virtual minds subsidiary of ADITION technologies has now acquired the Munich-based video and rich media specialist mov.ad.

The acquisition occurs within the scope of an asset deal in which mov.ad will be merged with ADITION technologies. Every product and solution of the video and rich media specialist that is already closely technically integrated with the ADITION adserving platform will continue to be supported and developed by the previous team of experts at mov.ad, which was also acquired, under the direction of Hendrik Thiel. These products and solutions will also be offered on the market under the mov.ad brand in the future. The former headquarters of mov.ad in Munich will become a new location for ADITION technologies in addition to Berlin, Dusseldorf and Freiburg. Its staff will be expanded in the coming months. Thomas Klimpel, co-founder and previous Managing Director of mov.ad GmbH, will leave the company within the scope of this acquisition but remain associated with mov.ad and ADITION as a consultant.

“Mov.ad has many advantages through its integration into ADITION, especially when it comes to its further development. Virtual Minds stands for solid business practices, stable growth and innovative technologies including a wide variety of wholesale products such as fibre optic connections and data processing centres. Its prospects for the future are optimal under the umbrella of ADITION and as part of the Virtual Minds group,” Hendrik Thiel, co-founder of mov.ad and its future Head of Product Management at ADITION, welcomes this step.

The acquisition of mov.ad and securing of the associated technology competence are important steps in the further reinforcement of the ADITION platform as the basis of Virtual Minds’ full tech stack. This also applies to the further integration of its solution set up as a high-quality and high-performance European alternative to products of other global advertising technology providers.

Jörg Klekamp, Chief Sales and Marketing Officer at ADITION technologies AG, explains: “Video is already one of the most important business segments and one of the biggest growth markets in the area of digital technology. To have the expertise to offer and make available video on all screens is a crucial competitive factor. The full integration of mov.ad into our technology platform allows ADITION to serve the corresponding requirements and needs of its various customer groups in an even more targeted manner and further expand its technology footprint in the strategically important areas of video and rich media”.

Andreas Kleiser, Speaker of the Board at Virtual Minds AG, states: “We are sending another clear signal for ad technology made in Europe with this acquisition. We are complementing our full tech stack with a deeply integrated video solution that will also keep bringing us forward in our new business segments of Digital Out-of-Home and Addressable TV. This will secure our technology leadership. Especially in view of the current uncertainties in the USA and the hardly estimable consequences for US technology providers, this strategy represents an important signal for the European media market. We would like to thank Thomas Klimpel, who was extremely successfully in building and expanding mov.ad. We are very delighted that he will continue to accompany us with his expertise”.

About ADITION

ADITION technologies is the leading European technology solutions provider for automated, data-driven digital marketing across all channels from a central enterprise platform. The extendable ADITION Unified Adserving platform delivers to all relevant players – advertisers, agencies, publishers, and marketers – individually tailored solutions in order to maximize marketing efficiency and to design respective key online marketing assets in a sustainable way. The integrated solution offers the following functions: access to all relevant market places for the media buyer side (DSP) and the possibility to provide advertising inventory for publications, news portals, products, online shops, etc. through classic or programmatic direct or auction based real-time bidding for the media selling side (SSP). As an independent and neutral technology company and with the support of virtual minds group, ADITION helps their international client base to achieve their digital strategies. Some of ADITION’s clients include: 1&1, Otto, Payback, Performance Media, Plan.Net, redblue (Media Markt, Saturn), Sixt, Spiegel-QC, Verivox, Telefónica, and many others. For more information visit: www.adition.com

About virtual minds AG

The virtual minds AG (Freiburg, Germany), founded in 2001, is a technology and media holding that unites specialised companies from the areas of digital & media technologies and hosting under its umbrella. Each of these companies has been among the European top players in their respective segment for years, jointly forming the leading European full-stack ad tech offering for the digital advertising market. Clients of the virtual minds companies include leading German publishing and TV content marketers, international agency groups and many top advertisers. The ProSiebenSat.1 Group and United Internet AG are strategic investors of the virtual minds AG, respectively holding 51 and 25.1 percent. www.virtualminds.de