The integration of several systems and the related consolidation of information gains in the online marketing industry is becoming increasingly important. For these applications, the architecture of our ad server is predestined.

In ADITION adserving the area of backend and frontend are strictly separated and they access centrally upon a purpose-designed middleware. This acts as a central communication interface (API) to other systems and enables a smooth data import and export in real time. The connection of external CRM and billing solutions, systems optimisation, self-booking platforms or other applications that are used by our customers is possible at any time and without previous development effort.

We provide detailed API documentation, which is included for free in the regular scope of ADITION adserving. For complex implementations, our customers can also rely on our experienced team of developers.

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