Trend of Real-Time Advertising
Realtime advertising (RTA) represents the trend towards an increasingly automated digital media business. ADITION offers you innovative integrated solutions for media selling and media buying – always with the goal of ensuring a comprehensive view and overall optimisation.
We not only understand RTA as an auction process for the dynamic trading of remnant inventory, performance marketing and specific targeting campaigns between SSPs and DSPs within this context, but also as the infrastructure for the optimisation and automation of existing business relationships.
It is important to us to also consistently develop the ADITION unified adserving strategy with regards to RTA and integrate every benefit of a complete unified adserving solution – for maximum efficiency, transparency and control across all campaigns.