Supply Side Platform (SSP)

One Integrated Platform – Multiple Applications

The fully-integrated technology of the SSP specialist Yieldlab allows the automation of existing media relationships and tapping of new revenue sources across all relevant DSPs. Yieldlab’s technology covers every conceivable application:

  • Yield optimization: Fully automated optimisation of existing third-party marketers and network partners
  • SSP: Supply-side platform to release advertising inventory for open auction
  • PPE: Closed private premium exchange for managed programmatic selling with direct contractual relationship (private deal)

Integration into ADITION results in a comprehensive maximisation of media revenues with full control and transparency of the bidders.

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