One Integrated Platform – Multiple Applications
The fully-integrated technology of the SSP specialist Yieldlab allows the automation of existing media relationships and tapping of new revenue sources across all relevant DSPs. Yieldlab’s technology covers every conceivable application:
- Yield optimization: Fully automated optimisation of existing third-party marketers and network partners
- SSP: Supply-side platform to release advertising inventory for open auction
- PPE: Closed private premium exchange for managed programmatic selling with direct contractual relationship (private deal)
The integration into ADITION results in a comprehensive maximisation of media revenues with full control and transparency of the bidders.